
You really have to read this: How to come up with Breakthrough Ideas
Brilliant, wildly creative people can pull breakaway ideas from thin air. The rest of us need tools. EQing is the tool we used to design the Head First series, and we’ve been using it ever since.
Bert, Eric, and I are all audio freaks — we lust after the giant mixing boards at live shows, confident (and delusional) that we could do it so much better, if only we could get our hands on those sliders. So, an audio equalizer was a natural metaphor for us, and this is my first attempt to explain how we use the concept of EQing to brainstorm new designs.
Website: headrush.typepad.com