eBay affiliate manager Sebastiaan Ambtman Benelux does not believe in Banner campaigns. Also e-mail marketing is less preferable. Search engine marketing (e.g. Adsense) and affiliate programs are cheaper and more effective.
Website: Marketingfacts
First responses: Why is Adsense using banners if is it true that banners are less effective? Advertisements in affiliate programs are in fact also a kind of banners, only text based. Is it just pricing that makes banners less effective?
