This old article is part of the new All about RSS category that we will soon start.
RSS, the rapidly proliferating process for syndicating web sites, wins the true mark of popularity: advertising.
Word has it that you can make a living from blogging these days. But very few enterprising essayists are being paid directly for their content—the money is all in advertising. And the best bloggers develop devoted followers, who increasingly use a technology called RSS (really simple syndication), which helps them stay updated on the most recent posts, but strips out formatting and ads.
Those dedicated readers are an advertiser’s dream: consumers who have “opted in,” tune in often, and have high regard for the content alongside an ad. But RSS feeds, which get aggregated in “readers” on a desktop or in a browser, are useful precisely because they are so simplified. Many bloggers feel conflicted about deflowering this territory and serving up ads to their most loyal readers.
Source & more: www.redherring.com