Who needs turntables when you have cardboard? GGRP Sound has come up with a brilliant way to play records: with the record sleeve. The needle-embedded carboard package folds up to hold a 45rpm in place, making sound while you spin it with a pencil. Instead of outputting to a speaker, the vibrations go through the needle and into the cardboard, and the sound quality is not bad, from what we’ve heard anyway.
I was living in Europe in 2000 when the first WAP phones (Wireless Access Protocol) were introduced. These phones were so over hyped. They were going to bring the Internet to your mobile phones ushering in the era of “m-commerce.” Gag.
Fast forward a nearly a decade. I’m now a VC. Everybody and their mothers are coming into my offices proclaiming that their developing the latest iPhone App. Kleiner Perkins launches an iFund. The new manta is “what are you doing about the iPhone.” I have the same gag reflexes. The model is all wrong.
Take an interest in what your users are good at. Take an interest in how they are good at being social with and through your service or application. Learn how to observe what users are doing and how their social habits vary. Think outside yourself and from the perspectives of other people.
Their behaviors may not give them away entirely, but if you develop a palette of personal and social skills that you can use to relate to people different from you, your design insights will be that much smarter.