
Why User Competency Matters in Social Design
Take an interest in what your users are good at. Take an interest in how they are good at being social with and through your service or application. Learn how to observe what users are doing and how their social habits vary. Think outside yourself and from the perspectives of other people.
Their behaviors may not give them away entirely, but if you develop a palette of personal and social skills that you can use to relate to people different from you, your design insights will be that much smarter.
Read the full post @ Mashable.com



