Taking a chemical that helps mothers bond with their babies may not immediately strike you as the best way to improve a man’s libido. But oxytocin, the so-called ‘cuddle hormone’, can dramatically improve male sexual performance, researchers have found – producing results on a par with Viagra. (..) One of the scientists behind the discovery and development of Viagra was so impressed that he described an oxytocin-based treatment as having ‘blockbuster potential’
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