Monthly Archives: May 2012

There is a fine line between being another active brand on social media as opposed to being an authority.

There are many components that are factored into creating a perfect recipe for success – we’ve listed a few key elements your brand can do to establish an authoritative online presence:

1. Who Are Your Consumers?
2. Quality of Your Network
3. Quality Control
4. Unique Campaigns

Read full post @ Socialmediatoday.com

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It becomes increasingly important for organisations to measure the actual impact of the social presence. The methodology used by Klout is focused primarily on measuring how influential you are in your social networks. When you share, like, retweet in your social networks, you influence people. The more engaged your actions are, the more influential you become. Klout defines Influence as the ability to derive action. Keeping your audience engaged is the key.

Create a profile in http://klout.com/ and check your influence. [via]

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