Average YouTube session is 40 minutes
We Spend Insane Amounts of Time Watching YouTube on Phones. ‘On mobile, the average [YouTube] session is now over 40 minutes.’ —Omid Kordestani, Google’s chief business officer, speaking during Google’s quarterly earnings call today.In fact, Kordestani says that YouTube now reaches more 18 to 49-year-olds than any single US cable network. Those numbers sound insane, but keep in mind that they probably include people listening to music on YouTube, as well as views on tablets. Still, they represent an enormous shift in how we consume media.
Now we know where the YouTube paywall is coming from.